Mobile Computing

Mobile phones available today are much more capable of normal voice calls. In today's world mobile phones are not only used just for communication but to express themselves their attitudes, feelings and interests.

Customers continuously want more from their phone. They use their cellular phones to play games, read news headlines, surf the Internet, keep a tab on astrology, and listen to music, make others listen to their music, or check their bank balance.

Thus, there exists a vast world beyond voice that needs to be explored and tapped and the entire cellular industry is heading towards it to provide innovative options to their customers. Spoilt by choice, the mobile phone subscribers are beginning to choose their operators on the basis of the value added services they offer. The increased importance of VAS has also made content developers burn the midnight oil to come up with better and newer concepts and services.

Service Providers providing VAS services are increasing day by day and the VAS services marketing is booming especially in the developing nations particularly in the ASIA PACIFIC region prominent among them is countries like INDIA and china.

Voice Platform
MARS Voice platform provides different services to enterprise customers of mobile operators. These services include:

  • Missed Call Alert
  • Call Manager
  • Personal media manager
  • Unified messaging
  • Push voicemail
  • Meet me conference
  • SMS marketing
  • Virtual receptionist
  • Wake-up call
  • Mobile e-Mail
SMS Platform
MARS has developed SMS platform for Mobile Computing services for following different types of services:
  • Information services (query-response)
  • MMS based response query services
  • Retail telephony
  • Tele-voting services
Content Distribution
  • Tones : Ring tone library containing more than 120,000 True tones, Poly tones, Mono tones, Ring Back Tones, Alerts and more.
  • Images : More than 5000 static and dynamic images for every taste and occasion, including animated gifs.
  • Themes : 1500+ themes for more than 700 Handset support.
  • Games : 450+ J2ME 2D and 3D, Brew games continuously updated with 700+ handset support.
  • Video : 500+ quality clips in the form of music videos, animated jokes, movie clips, mobi-sodes and with a lot more in pipeline.

Mobile Computing Services
MARS offers most prominent VAS services for its clients. Few of them are as listed below:

  • Caller name presentation
  • Chat/dating
  • Tele-voting
  • Contests
  • Billing
  • Content Management System
  • Pay-for-me
  • Roamers callback
  • Hosted call center
  • Hosted IVR
  • Voice/video mail
  • Background music
  • Voice changer
  • Sponsored call
  • WAP mobile sites
  • Mobile VoIP Dialer
  • Remote video surveillance
  • IN services
In addition to these MARS is partnering with various leading players of the Mobile Computing space in order to help them achieve their business targets in ASIA and world wide.

Mobile Handset Application Development
MARS is not only among the front runners of developing applications for different handset platforms but also continuously strive to innovate new ideas in the space of Mobile Computing. MARS has expertise in developing handset applications for following platforms:
  • Symbian (J2ME)
  • Windows Mobile (C++)
  • Android (Android Tools)
  • Gnome/Gtk (Nokia tablet)
  • iPhone
  • BlackBerry
  • Nokia Internet tablets (Maemo)
Open Source Initiatives
MARS is actively involved in contribution to the open source community. As part of its inititatives, MARS has developed and contributed mobile appications to open source community.
  • Maemo (Nokia Internet Tablet)
    Mars is currently involved in creating multiple applications for Nokia's next generation Internet Tablet Platform . These applications include games, touch screen applications based on QT framework and Voice applications using Telepathy framework.
  • mPuzzle
  • Touch Screen games
  • Telepathy based VoIP Applications